HERENS QUALITY Family

The total return management style used in the HERENS QUALITY family of subfunds aims to deliver positive performance over a full business cycle. To achieve this objective, it applies dynamic asset allocation and risk diversification principles across all asset classes, without geographic or thematic constraints. The strategy aims take full advantage of capital market opportunities.

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Key features of the "total return" management style

rigorous selection of financial instruments
challenges conventional views
active investment approach
flexible hedging techniques used to stabilise the strategy's performance profile.

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The investment process

A disciplined investment process :

generation of ideas by Herens Quality Asset Managemenrt Investment Advisory Committee, incorporating external specialists
daily asset allocation screening by Herens Quality Asset Management Investment Committee
selection of financial instruments by ad hoc Committee
strategy validation and implementation by Dynagest.

Risk management is at the heart of the investment process and is an integral part of the daily portfolio review. The objective is to ensure a sufficient return on investment to offset the risks incurred, in particular by limiting the downside potential in keeping with the absolute return approach. Investment risks and opportunities are reviewed continually to ensure that the risk/return profile and complementarity of each underlying instrument are in line with the strategy objective.

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HERENS QUALITY LUXURY BRANDS Subfund

DMC FUND – HERENS QUALITY LUXURY BRANDS Subfund offers an opportunity to participate in the growth of the global luxury goods and services industry. The rapid growth of the industry over the past decades is set to continue, driven by globalization, the creation of wealth and new market segments, e-commerce and international travel. The fund is actively managed and invests in the equity securities of global luxury brand companies. The fund uses a dynamic cash/equity allocation strategy which aims to allow full participation in strong markets while limiting drawdowns during market declines.